Audience Strategy Lead

Location: London

Salary: £46,617 per annum

Employment type: Permanent

Department: Fundraising

Division: Senior Management Team

Hours per week: 35 hours per week

About us

Crisis is the national charity for homeless people. We know that homelessness is not inevitable. We know that together we can end it.
Crisis fundraising has been incredibly successful in recent years but now wants to ensure future success through a wholly audience driven strategic approach. Ensuring audience thinking and insight sit at the centre of the everything we do. That is how we will ensure we engage, excite and inspire our supporters to work with us to end homelessness soon.

Title:            Audience Strategy Manager (known internally as Fundraising Audience Lead Manager)
Salary:          £44,000 per annum
Contract:    Permanent
Hours:          35 hours per week
Location:    London (Working from home is an option in line with Crisis’ homeworking policy - minimum of one day a week in the office)

About the role
As Fundraising Audience Lead Manager, you will be responsible for ensuring the fundraising team is truly driven by an audience focus, insight and curiosity. Shifting the fundraising department from its current product led approach to one where the strategy and all subsequent plans and tactics are audience focused.

About you
To be successful in this role you will be experienced in audience driven strategic thinking. You will combine curiosity and creativity with an ability to successfully manage cultural change projects. You will be experience in a broad range of research and insight techniques and be able to form great relationships and influence others. Most importantly you will think Crisis supporters are amazing individuals and have a passion to create strategic approaches that understand and meet their needs and wants.

You may have experience in Marketing, Advertising or fundraising and you’ll definitely have worked in a space that was driven by insight and audience understand. Whilst you’ll have a passion for ending homelessness you don’t need to have experience in the area .You have led audience strategic thinking but also change projects, You’ll have managed projects, met deadlines and successfully delivered against agree targets. And you’ll be ready to make sure that fundraising drives results through a passion for and an understanding of, their audiences.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities and backgrounds.

Working at Crisis
As a member of the team, you will have access to a wide range of employee benefits including:
•    Interest free loans to purchase a train season ticket or a bike or for a deposit to secure a tenancy 
•    Mandatory pension scheme, with an employer contribution of 8.5% 
•    25 days’ annual leave which increases with service to 28 days 
Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience and career.

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.

How to apply

If this sound likes the opportunity for you, please click on the 'Apply for Job' button below.

Closing date: 16th Jan 2022 (at 23:59)
Interviews will be held on 24th Jan

We welcome applications from people who identify as neuro diverse and want our recruitment process to be as accessible as possible. If you need us to make an adjustment or provide additional support as you apply for a role, please email and our Recruitment team will contact you to discuss how we can help. 
For more information about our work please visit:
To see our work in action please visit:[DS1] 
 Registered Charity Numbers: E&W1082947, SC040094


The closing date for this job has now passed.